What is a Commercial Permit in Dubai?
A Commercial Permit is an authorization from Dubai Economy & Tourism (DET) that allows businesses to carry out specific promotional or commercial activities, such as advertising campaigns, product launches, temporary displays, or promotional events.
Who needs to apply for a Commercial Permit?
Any company or licensed business that wants to conduct promotional or marketing activities outside the scope of their standard trade license, such as exhibitions, billboards, flyers, or seasonal sales, must obtain a Commercial Permit.
What activities are covered under a Commercial Permit?
Permits may be required for advertising campaigns, whether print, online, or outdoor. They are also necessary for billboards and signage installations, product promotions and special sales, as well as exhibitions, conferences, or other commercial events. Additionally, permits are needed for distributing flyers and brochures.
What documents are required to issue a new Commercial Permit?
Applicants must provide a valid trade license copy along with the passport and Emirates ID of the business owner or manager. Marketing material designs or content samples, such as flyers, ads, or banners, must also be submitted. Location approval is required if applicable, particularly for events or billboards. In addition, any necessary external approvals must be obtained for regulated products or services.
How long does it take to get a Commercial Permit issued?
Most permits are issued within 1–3 working days, depending on the activity type and whether external approvals are needed.
How long is a Commercial Permit valid?
The validity depends on the nature of the activity. Some permits (like promotions or flyers) are valid for a few days, while others (like billboards or signage) may be issued for months.
Can I apply for a Commercial Permit online?
Yes, many types of Commercial Permits can be applied for online via the Goodhand portal, with supporting documents uploaded digitally for faster approval.
How much does it cost to issue a new Commercial Permit?
Permit costs vary depending on the type of permit and its duration. For example, smaller campaigns may start from a lower base fee, while larger advertising activities, such as billboards, may incur higher charges. At Goodhand, our transaction fee is AED 115.50, and any government certificate fees are applied as per official rates. We provide a full breakdown before processing to ensure transparency.
Do I need additional approvals for certain activities?
Yes. Activities related to healthcare, food, pharmaceuticals, or financial services may require approvals from external authorities before DET issues the permit.
What happens if I conduct promotional activities without a Commercial Permit?
Operating without the required permit can result in fines, removal of advertising material, suspension of activities, and legal action against the business.
